Episode 241: Designing for NBA Champs with Gemma Aguiar, Design Like Whoa

Gemma Aguiar is Founder and CEO of Design Like Whoa, a women-led and San Francisco-based agency with a design-forward focus who makes sustainable attainable for their clients. 

Gemma began all on her own by starting a clothing line for the tech industry and, in time, grew from 1 to 12+ employees and now works with clients like Spotify, Meta, Fanatics, and Sephora. And she and her team developed a line of women’s wear for NBA Champs, the Golden State Warriors. Today, we talk about their design focus, the process behind the Golden State Warriors project, how the pandemic really pushed this hard-hit San Francisco-based company to rethink their business, and more. 

Resources & Shout-outs mentioned in this episode:

• SanMar

• Everywhere Apparel

• Golden State Warriors Interview – start at 17:50