2020 put promotional products in the spotlight.
Suddenly, distributors everywhere were working on substantial campaigns, shipping to homes, connecting disconnected audiences in ways that we have never done before. Promotional products were the one thing that connected us, created a bond and unity. But we have a new challenge now. How do we not let this new opportunity slip into commoditization? How do we not make these new kits, these products we are shipping into homes, the new brandfill?
And most importantly, how do we impact our teams and our clients with the enthusiasm we have to take a functional experience and transform it into an aesthetic, emotional experience?
What creates a great merch experience? Join Mark Graham and Bobby Lehew as we tackle this question today!
