How Whitestone Amped Their Growth by Taking Control of Their Tech

Dominique Volker is VP of Sales at Whitestone and a million-dollar producer, having built a $7MM annual book of business and sold over 20MM. She has hired 40+ colleagues, rebranding the business, assisted with buying and selling ancillary businesses, and now finds herself heading up the sales department, specializing in enterprise clients.

In our interview with Dominique she shared the biggest limiters that held back their growth and how commonsku amp’d their growth to new heights:

The biggest limiters to growth were:

1. Lack of visibility. Due to multiple apps needed to power the business, there was no visibility, creating multiple silos.
2. Increased human error due to multiple data entry and multiple touchpoints. 
3. Inaccurate orders and pricing. Quotes and formulas for pricing were never 100% correct. 
4. Lack of simple proofing mechanism. 
5. Slowness: Juggling multiple apps across the business enterprise was confusing and slowed everything down.

The biggest gains: 

1. commonsku consolidated multiple apps into one and expedited business processes leading to higher growth rates. 
2. Having a uniform process made it easier for the team and less frustrating 
3. The use of tags helped track ROI on marketing efforts for clients and gave them the ability monitor projects and client health
4. Onboarding became easier and more user-friendly