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THE BACKPACK

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Most promo pitches look the same. Yours shouldn't.

The Backpack helps you break the boring cycle. Twice a month, we deliver promotional products inspiration pulled from the hottest moments in culture—so you can show clients what's trending and relevant!


  • 🎯 Trends That Close Deals

    We track limited drops that sell out in hours, brand collabs that break the internet, and campaigns that prove promotional products are as cool as retail. Then show you how to adapt those moves for your clients.
  • ⚡ Real Campaigns, Ready Concepts

    Skip the constant scrolling and get creative fuel delivered twice monthly—real campaigns, visual inspo, and trend intelligence you can use in your next pitch.

Be the distributor clients call when they want something different.

Stop recycling the same catalog pages. Start showing up with fresh concepts that make clients say "yes, let's do that."

Delivered bi-weekly • Latest trends • Real results

Meet the Experts

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Vanguard Promotions

Anthony McNally

Brand Experience Manager

 

Anthony has over 15 years of industry experience as a leader for multiple distributorships in the Northeast. While at Vanguard he has been able to help transition the company’s sales force to a multi-channel selling team, restructure the in house production team and create work efficiencies through his creative methods.
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commonsku

Bobby Lehew

Chief Content Officer

 

Prior to joining commonsku, Bobby was the CEO for 15 years at Robyn, a distributor that specialized in shops and company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, the skucast, and a national speaker on topics related to B2B marketing, B2B selling storyselling.

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