LIVE WEBINAR | TUESDAY February 10th @ 3PM EST
AI + Promo:
Trends and Tools Every Pro Needs Now
The PPAI Session So Full the Fire Marshal Tried To Shut It Down
At PPAI Expo, Bobby Lehew’s session exceeded capacity. Distributors were standing, sitting on the floor, and eventually, the fire marshal stepped in. Many distributors had to leave before hearing the full story.
Now, we’re bringing it back.
This live webinar is your second chance to experience one of the most in-demand sessions at PPAI Expo, and to see how AI is already reshaping how modern distributors work.
In this session, you’ll learn:
How distributors are using AI today
Based on insights from surveying 400 promo pros at PPAI—what’s working, what’s not, and where the biggest gaps are.
10 real-world AI workflows
Actual projects, outputs, and processes for research, ideation, sales, creative work, and automation.
The AI Toolkit worth your time
The same tools we use at commonsku daily.
How to turn AI insight into everyday workflow
Learn how modern distributors are operationalizing AI inside systems like commonsku, so ideas don’t live in isolation, but drive execution.
What to focus on now to stay ahead into 2026
A clearer path forward whether you’re just getting started or already experimenting.
This session is for you if you’re a distributor who wants to:
- Move beyond first drafts and experimentation
- Work smarter without adding headcount
- Lead your team through the AI shift with confidence
- Build workflows designed for what’s next
This isn’t a replay. It’s your second chance to attend one of the most in-demand sessions at PPAI Expo.
LIVE WEBINAR | TUESDAY February 10th @ 3PM EST
Live with Bobby Lehew,
Chief Content Officer at commonsku
About Our Speaker:

Bobby Lehew
commonsku
Chief Content Officer
Bobby Lehew is Chief Content Officer at commonsku, the connected workflow platform built for branded merch distributors, unifying sales, production, supplier collaboration, and finance to help teams work smarter, grow faster, and protect every point of margin.
A distributor first, Bobby spent 15 years as CEO of Robyn, a branded merchandise fulfillment company specializing in private-label programs and e-commerce company stores. That firsthand experience running a merch business is what led him to commonsku—where he now helps educate and support distributors on a more modern, connected way of working.
A multiple PPAI Gold Pyramid Award winner, PPAI Silver Technology Award recipient, and Addy Award winner, Bobby is also the host of skucast and a sought-after industry speaker, known for sharing insights on merch trends, B2B marketing, modern selling, and the future of the promotional products industry.
Meet the Experts
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Vanguard Promotions
Anthony McNally
Brand Experience Manager
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commonsku
Bobby Lehew
Chief Content Officer
Prior to joining commonsku, Bobby was the CEO for 15 years at Robyn, a distributor that specialized in shops and company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, the skucast, and a national speaker on topics related to B2B marketing, B2B selling storyselling.