The AI revolution isn't coming to promo—it's here. And while your competitors are still figuring out ChatGPT, we’ll help you stay ten steps ahead.
Every two weeks, just like we do with our trends newsletter The Backpack, we cut through the AI hype to deliver what promo industry leaders actually need: practical insights, emerging tools, and strategic moves that give you an unfair advantage.
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🎯 Promo-Focused Intel
Skip the generic tech news. Get AI updates filtered through the lens of promo, from sales & marketing automation to ops, it’s news that actually moves your bottom line. -
⚡ Bite-Sized & Actionable
No fluff,Just the AI trends, tools, and tactics that can transform your business—delivered in digestible chunks that take 3 minutes to scan.
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Meet the Experts
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Vanguard Promotions
Anthony McNally
Brand Experience Manager
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commonsku
Bobby Lehew
Chief Content Officer
Prior to joining commonsku, Bobby was the CEO for 15 years at Robyn, a distributor that specialized in shops and company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, the skucast, and a national speaker on topics related to B2B marketing, B2B selling storyselling.