TORONTO

ceosummit-logo-gradient

May 20 - 22
2025

ABOUT

Welcome to commonsku’s CEO Summit!

Catherine and I have always loved hosting customers who visit us in Toronto. Over the years, we have enjoyed many visits from customers where we get to know each other better, share our vision for the future as well as get the chance to show off our city.

So we asked ourselves what would happen if we invited 20 executives from our distributor customers to share in a day of learning, collaboration and fun with us and our executive team?

Our goal is to create an event that brings together some of the most successful business people in the industry for a day of learning, best practice sharing, peer learning, high level commonsku roadmap discussion as well as collecting feedback on ways we can continue to drive value for you.

The invitation only event will be led by ourselves and several members of the commonsku executive team.

We can’t wait to see you in Toronto,

Mark and Catherine

m&c

Your Hosts

catherine

Catherine Graham

Co-Founder & CEO
catherine

Catherine Graham

Co-Founder & CEO

Catherine Graham is the Co-Founder and CEO of commonsku, a cloud-based CRM, order management and social collaboration platform that empowers entrepreneurial excellence. Designed for the promotional products industry by promotional products experts, commonsku makes it fun and easy to collaborate and connect with promotional products professionals. Distributors and suppliers use commonsku to share best practices, find great products, build closer relationships, and learn from industry experts and peers.

Catherine has over 15 years of experience in banking, management consulting, and growing businesses through her time at TD Bank, eBay, and A.T. Kearney. Catherine was also an owner and Managing Director at RIGHTSLEEVE, a leader in the online category of the promotional products industry, who sold to Genumark in 2019.

In her work with RIGHTSLEEVE, Catherine has been recognized as a PPB’s Best Boss and as an ASI Power 50 list honoree and she led RIGHTSLEEVE to multiple awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, and Counselor’s Best Places to Work. Under her leadership, commonsku has received two PPAI pyramid awards and twice been recognized as a PPB Best Places to Work.

mark

Mark Graham

President & CBO
mark

Mark Graham

President & CBO

Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

charlie

Charlie Moscoe

VP of Product Management
charlie

Charlie Moscoe

VP of Product Management

Charlie Moscoe is the VP of Product management at commonsku, bringing over 10 years of business-to-business Product Management experience to the team. With a background in design and computer science, he has worked across a wide variety of industries, with a focus on marketplace applications. Charlie combines user-centric design processes with data-driven experimentation to help commonsku's customers grow and thrive. Outside of work, Charlie loves to get out in nature, hiking in the forest or out in the back country on his snowboard.

aaron

Aaron Kucherawy

VP of Customer Success
aaron

Aaron Kucherawy

VP of Customer Success

Recognized by PPAI’s PPB Magazine in 2016 as one of the industry’s most Powerful Partners and by PPB Magazine as a 2018 Rising Star, Aaron Kucherawy’s grace under pressure is legendary. Aaron began with commonsku in the early days and with the platform’s rise and success, he grew from Manager to VP of customer success, leading a team that’s always there when you need him. Aaron remains one of the most admired team members by customers. An expert in platform proficiency and systems integration, Aaron thrives on guiding new users and advising the pros on how to scale and grow their business using the commonsku platform.

erin

Erin Burley

Customer Success Manager
erin

Erin Burley

Customer Success Manager

Erin Burley is a Customer Success Manager with commonsku, a cloud-based CRM and order management platform designed for the promotional products industry. As a member of the Customer Success team, she specializes in onboarding new distributorships, building and maintaining educational resources for the platform, and offering ongoing support to commonsku’s many users. Erin takes pride in the close relationships she has cultivated within the commonsku community and prioritizes finding new ways to help users streamline and elevate their business.

bobby

Bobby Lehew

Chief Content Officer
bobby

Bobby Lehew

Chief Content Officer

Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A multiple PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.

SCHEDULE

Below is our schedule which includes an awesome mix of peer-led open panel discussions as well as commonsku application topics for leaders. To get a sense of the experience, you can also read highlights from one of our last CEO Summits here!

5:00 - 6:00 PM

5:00 - 6:00 PM

Welcome Cocktails

6:30 PM onwards

6:30 PM onwards

Dinner

Dinner (location details coming soon!)

All sessions, breakfast and lunch will take place in the Sky Suite of the Bisha Hotel, 43rd floor

8:00 - 9:00 AM

8:00 - 9:00 AM

Breakfast

9:00 - 9:10 AM

9:00 - 9:10 AM

Welcome

catherine
Catherine Graham
mark
Mark Graham

9:10 - 9:30 AM

9:10 - 9:30 AM

Benchmark Survey Results

bobby
Bobby Lehew
To kick off our morning, we’ll share the results from our survey of best practices from those in the room, these insights will help guide our open discussions throughout the day!

9:30 - 10:30 AM

9:30 - 10:30 AM

Enterprise Platform Development Update

charlie
Charlie Moscoe

Charlie Moscoe, commonsku’s Vice President of Product Management, highlights from recent enterprise developments on the commonsku platform and provide a glimpse ahead into commonsku’s immediate and future enterprise roadmap!

10:30 - 11:00 AM

10:30 - 11:00 AM

Break

11:00 - 11:30 AM

11:00 - 11:30 AM

Table Talks: Attracting, growing, retaining top talent

A unique aspect of the CEO Summit is that all attendees are enterprise customers who share similar challenges. Table Talks are small groups that offer peer-to-peer learning and center around the topics you’ve identified as the most important. The first Table Talk focuses on attracting, developing, and retaining top talent. We'll provide the prompts to to facilitate sharing and learning from each other's expertise!

11:30 - 12:00 PM

11:30 - 12:00 PM

Open Panel: Attracting, growing, retaining top talent

After our table talks, we’ll return to one big group and share the best ideas from the small groups. Open Panel Discussions are designed so that everyone in the room benefits from the best ideas.

12:00 - 1:00 PM

12:00 - 1:00 PM

Lunch

1:00 - 2:00 PM

1:00 - 2:00 PM

Feature Brainstorming – Moonshot Ideas!

charlie
Charlie Moscoe
Led by Charlie Moscoe, this session is an open group discussion on ideas for future development. Bring your wish list, your moonshot ideas, and be ready to talk possibilities!

2:00 - 2:30 PM

2:00 - 2:30 PM

Table Talks: Client experience & operational efficiency

A unique aspect of the CEO Summit is that all attendees are enterprise customers who share similar challenges. Table Talks are small groups that offer peer-to-peer learning and center around the topics you’ve identified as the most important. Our second Table Talk focuses on client experience and operational efficiency. We'll provide the prompts to facilitate sharing and learning from each other's expertise!

2:30 - 3:00 PM

2:30 - 3:00 PM

Open Panel: Client experience & operational efficiency

After our table talks, we’ll return to one big group and share the best ideas from the small groups. Open Panel Discussions are designed so that everyone in the room benefits from the best ideas.

3:00 - 3:30 PM

3:00 - 3:30 PM

Break

3:30 - 4:00 PM

3:30 - 4:00 PM

Q&A / Open Discussion

catherine
Catherine Graham
mark
Mark Graham

To close our day, Mark and Catherine Graham will lead an open discussion and take your questions on the future of commonsku and the platform, and will open the floor to the room’s collective industry leaders to share insights on the most pressing challenges and unique opportunities facing our industry today.

6:15 PM

6:15 PM

Meet in the Bisha Hotel Lobby to go to dinner

6:30 PM onwards

6:30 PM onwards

Closing Dinner

Everyone departs (no programming)

VENUE

CEO Summit will be hosted at the Bisha Hotel, in the heart of Toronto’s downtown.

80 Blue Jays Way
Toronto, ON


We have arranged for special room rates of $435 CAD/night (approx $305 US/night) + tax.

  • Check-in: May 20
  • Check-out: May 22

This preferred rate applies to an extra night on either side of the room block if you wish to arrive early, stay later in Toronto.

 

FAQ

What is included in the CEO Summit?+

All meals/entertainment/content are covered by commonsku.

Participants cover the cost of their flight to/from Toronto as well as 2 nights hotel.

When should I book my flights to/from Toronto?+

Please arrive before 5pm on May 20, 2025.

You are welcome to depart any time on May 22, 2025.

Travel to Canada+

A valid passport is required to enter Canada.

What is the dress code at CEO Summit?+

Please wear what’s most comfortable for you. We will be inside during the day and will be walking outside to get to the various restaurants during the evenings.

Do I need Canadian currency?+

Not really. You can easily use your credit card in Canada. If you find yourself needing to tip someone, US currency is fine.

What is the weather like in May?+

We will have nice spring weather by the end of April. Temperature is in the 50-60 F range. Bring your spring outerwear as we may be walking outside between venues in the evening.

Getting around Toronto+

Uber or Lyft are your best bets for traveling around the city. The Bisha Hotel is about 30-35 minutes from the main Toronto airport (Pearson).