"Better than e-commerce."That's just one phrase of many that stuck with me from my conversation with Craig Dunlap and Kirk Meyer who run an $8.5 million distributorship out of Dallas, Texas. Friends since the 4th grade, they have led their distributorship through a host of changes, most notably a conscious cut in 30% of their revenues which led eventually to a 30% increase in gross profit.
At the PPAI Expo in January I sat down with Crag and Kirk to explore why and how they decided to narrow their focus on the right kind of client and how they have managed to build a successful company through a strong partnership. We discussed the values that govern their business and how it affects the way they work, values that are expressed in the acrostic, "Gimme Magic":