Episode 50: How to Make Intimacy a Marketing Strategy with Danny Rosin — commonsku Blog

Connect clients with your passion. Connect colleagues to your vision. Connect profits with purpose. Connect people with each other. No one in our industry has mastered the art of connecting more than Danny Rosin.

Danny is a tireless industry and community leader who, along with his business partner Robert Fiveash, has built one of the most vibrant brands in the business, Brand Fuel. A respected veteran, PPAI board member, founder and chef at promokitchen, and also the active co-founder of Band Together, a volunteer-driven nonprofit that uses live music as a platform for social change that has donated $8.5 million dollars to community efforts, Danny inspires wherever he roams.

At our inaugural skucamp event in Palm Springs, CA, as some of the most influential and progressive distributors and suppliers gathered to spend a few days in community, listening to speakers and learning from one another, Danny brought the house down with a closing keynote that inspired us to think deeper about the direction and purpose of our businesses.Today’s skucast episode features the recording from Danny’s session entitled “Make Intimacy a Marketing Strategy” (you can download the PDF here) and includes tips on how intimacy affects every aspect of our business, including:

• The 5th “P” of marketing
• An exploration into what buyers really want
• Authentic marketing that affects retention and acquisition
• Creating shared experiences to get people away from their desks
• Make event-marketing a megaphone for your message
• The key principles for merging online with offline
• The psychological law of reciprocity

In a world where marketing has become too sanitized, social media is not social enough, and branding has been reduced to cosmetics, Danny helps us seek higher aspirations that have long-term and sustainable impact on our businesses and our world. Tune in for an inspiring and thought-provoking episode!

 

 

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