The Backpack Newsletter | commonsku

The Backpack: Issue #77

Written by Ritika Chhikara | Jan 23, 2026 4:30:00 PM
 
  • Trend Alert:  Olympic Fits & Metro Drip
  • What's new in commonsku: Expo 2026 Decoded!
  • Can’t Miss Content: A24, Hockey, A$AP

 
 
 

Winter Olympics 2026: The Merch Podium

The Winter Olympics are coming in hot, and the merch game is already fire. Ralph Lauren's Team USA collection delivers that signature preppy-meets-patriotic vibe, while Lululemon's Team Canada gear brings performance-meets-style energy. Meanwhile, here’s a decent round-up of the best Olympics merch if you need the full landscape. The takeaway? Olympic merch isn't just flag-waving basics anymore—it's elevated sportswear that clients will actually want to wear long after the closing ceremony. Time to pitch some podium-worthy promos? 😜

 

DC Metro +  Chris Pyrate: This Transit Merch Drips

DC Metro teamed up with designer Chris Pyrate for a merch collection that's turning public transit into a favorite brand. We're talking Speedos, sweaters, and more on this very cool cherry-blossoms official collab site. Who knew metro systems could be this cool? This is proof that any brand—yes, even public transportation—can win with the right creative partner, blending art + merch. We’ve covered this before but municipal merch continues to get such a major glow-up.

 

Cathay Pacific: 80 Yrs of Retro-Cool Heritage Merch

Cathay Pacific is celebrating 80 years with retro livery, vintage uniforms, and heritage merch that's giving major nostalgia vibes. This is how you do anniversary merch right—lean into your history, make it stylish, and give people something they'd actually want to wear or collect. Heritage branding isn't just for legacy brands anymore; it's a smart play for any client looking to tap into emotional storytelling. BTW: our fave product is not an 80th product at all, it’s this adorable pet carrier!

 

 

PPAI 2026 decoded: The signals that mattered

PPAI Expo 2026 dropped some serious intel, and our takeaways cut through the noise. The show floor made it clear: sustainability isn't a buzzword anymore, it's table stakes. Brands want proof, not promises. Tech integrations are tightening up, with automation and AI shaping how orders get managed and fulfilled. And personalization? It's evolved beyond monograms—think hyper-targeted campaigns that speak directly to niche audiences. If you weren't there, this is your CliffsNotes—minus the FOMO.

 

Office Beacon: Your secret back-office weapon

The gap between $1M and $3M+ in revenue? Usually operations capacity. Office Beacon's commonsku integration bridges that gap with trained remote assistants who live in the promo world—they understand supplier eccentricities, decoration timelines, and client expectations without needing a semester-long onboarding. They handle order processing, vendor coordination, and follow-up workflows directly through your commonsku account while your team chases bigger deals.
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🍕Food isn't just sustenance anymore—it's pop culture's hottest merch drop. Edible collabs are serving up serious marketing power that's tangible, shareable, and disappears (literally), which only makes people want it more.


🥣 Speaking of food: A24 is at it again with Marty Supreme Wheaties boxes.


🏒 HBO Max's Heated Rivalry turned a beloved hockey romance into a cultural moment—and now the merch includes official Hollander-Rozanov collection jerseys, plus candles, tees, and more. Our only beef? The official merch store features some boring merch for such a hit show.


📺 Apple TV's hit show Pluribus is breaking records and launching a merch line that's stepping off the screen and into the real world. Some people hate the merch, other’s love it. What say you?


🏀 Indiana pulled off the unthinkable, and the championship merch dropped faster than you can say "undefeated". But our fave? Indiana’s own “dress like Coach Curt” category. Frown on, backpacker!


👕 A$AP Rocky's "Don't Be Dumb" exclusive shirt with Quince is accessible luxury with a message that's equal parts cheeky and clever—the kind of collab that feels effortless but lands perfectly.


🚜 Farm Aid's new merch line features wool and cotton from family farmers, turning apparel into activism—transparency, storytelling, and products that actually support the cause.

🎯 PPAI Expo 2026 dropped some serious intel, and our takeaways cut through the noise—sustainability's table stakes now, tech's tightening up, personalization evolved.