Advent calendars aren't just for chocolate anymore—they've become one of the hottest merch plays for the holiday season, and 2025 is shaping up to be even bigger. From artisan coffee to fiery hot sauce and boozy surprises, food-themed calendars are turning December into a daily brand moment. Burger King just joined the party with their first-ever BK Advent Calendar—packed with beanies, ornaments, plushies, and scented candles. For more inspo on how brands are owning this trend, check out Spoon University's full guide or the best of beauty to see what's working in the advent calendar merch space.
While the new Timothée Chalamet flick Marty Supreme might be this Christmas's sleeper hit, World Table Tennis isn't waiting for Hollywood to bring the heat. At the World Table Tennis Montpellier Championship, the merch serves serious drip—proving that even ping-pong can have a fashion moment. From on-brand apparel to statement swag, this tournament's merch game is a masterclass in turning niche sports into style wins.
Adobe's official merch is all rhythm, street, and legit hype—from Photoshop vests to Creative Cloud hoodies. But here's the real lesson for merch pros: Adobe knows its audience cold. Creative professionals don't just want branded swag—they want merch that reflects their craft, their culture, and their creative identity. Adobe delivers by turning software into streetwear, serving up drops that feel more like fashion collabs than corporate giveaways. The result? Merch that creatives actually want to wear and share. If you're pitching to creative pros, take a page from Adobe's playbook: know your audience's vibe, design with intention, and make every piece feel like it belongs in their world. Need inspo? Catch the behind-the-scenes energy on Instagram and shop the full Adobe collection here.
The Denver Broncos just dropped a limited-edition collab with Topo Designs that's equal parts mountain rugged and football legacy—think denim jackets honoring the 1960s Broncos, fleece crews, and puffer jackets. Meanwhile, Miss Peggy—the beloved Colorado superfan who just turned 100(!)— is a social media sensation known for her infectious energy and decades-long dedication to the Colorado University Buffs. Watch the entire stadium sing “Happy Birthday”. She’s breaking the internet with her exclusive Buffs Premier merch unboxing. Her iconic reactions has Colorado celebrating her as the ultimate merch ambassador, and created a collection in her honor. That’s some mile-high drip.
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What happens when you lose your biggest client, your entire industry vertical evaporates, and a pandemic crushes everything—all at once? Most companies cut, pray, survive. Team SCG's Shayna Cohen rebranded aggressively, hired when others fired, and refined their client list by 20%. Four years later? They rocketed from $5M to $30M in revenue. Not despite the triple disaster of 2020, but because of how they responded to it. The secret sauce? Five simple words that transformed everything, a CEO willing to give up what she loved most, and the guts to press the gas when everyone screamed brake. This isn't your typical survival story—it's a masterclass in using crisis as rocket fuel. Dive in here →
Think your Shops are already pretty good? Cool. Now make them legendary. CSU just unleashed The Shops Masterclass—50 minutes of advanced tactics that transform your Shops from "yeah, that's nice" to "shut up and take my order." We're diving into the features you've been sleeping on, the design psychology that converts, and the personalization moves that make clients feel like you read their minds. Top distributors are already using these strategies to dominate. Time to join them. This isn't a beginner course—it's your competitive edge in a Shop-friendly wrapper. Let's go! 🔥
🍀 The Starbucks Lucky Bag 2026 drop is more than merch—it’s a New Year’s lottery sensation in Japan. Only 1,000 will score the extra sparkly tumbler. Cool campaign. Get the scoop here.
🎸 Deftones made their bootleg Dickies collab official after three decades—get the backstory and check this rad unboxing vid.
💸 Gen Z are spending like there's no tomorrow—this wild BofA spending chart proves consumer spending is booming with younger buyers.
🇨🇦 Canadian agencies spent $13M on merch in three years—a stat that’s getting attention from some hawk eyes.
☁️ Gemini, we didn’t know you had this game cause when your merch is this soft, people will post about it—see the buttery-soft Gemini crewneck hype.
🎤 Matt Young at Bravado says merch is identity, not just another concert souvenir—get a fresh strategy playbook from Billboard.
💉 Here’s a new one for you: facelift merch. Kris Jenner launched a tee that says "I'll Have What Kris Jenner Is Having"—see how viral moments become merch wins.
🎄 Gen Z (37%) and millennials (33%) start holiday shopping before October—click into the data-backed trend.
🎭 Maybe we’re overplaying the Wicked merch Hollywood? Speaking of overplayed.
🍽️ London's hottest restaurants are selling out tote bags, tees, and even cheeky bread bags—read how the kitchen-to-closet boom is changing the scene. TBH, we’ve always loved St. John’s merch game.
💛 We crush hard on our clients like Birch Tree Promotions.