TORONTO
April 10 - 12
2024
Your Hosts

Catherine Graham
Co-Founder & CEO

Catherine Graham
Co-Founder & CEO
Catherine Graham is the Co-Founder and CEO of commonsku, a cloud-based CRM, order management and social collaboration platform that empowers entrepreneurial excellence. Designed for the promotional products industry by promotional products experts, commonsku makes it fun and easy to collaborate and connect with promotional products professionals. Distributors and suppliers use commonsku to share best practices, find great products, build closer relationships, and learn from industry experts and peers.
Catherine has over 15 years of experience in banking, management consulting, and growing businesses through her time at TD Bank, eBay, and A.T. Kearney. Catherine was also an owner and Managing Director at RIGHTSLEEVE, a leader in the online category of the promotional products industry, who sold to Genumark in 2019.
In her work with RIGHTSLEEVE, Catherine has been recognized as a PPB’s Best Boss and as an ASI Power 50 list honoree and she led RIGHTSLEEVE to multiple awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award, and Counselor’s Best Places to Work. Under her leadership, commonsku has received two PPAI pyramid awards and twice been recognized as a PPB Best Places to Work.

Mark Graham
President & CBO

Mark Graham
President & CBO
Mark is the co-founder of commonsku, a business software application designed specifically for the promotional products industry. Mark is one of the founding chefs of PromoKitchen and is the host of the popular PromoKitchen podcast where he interviews industry thought leaders as well as business luminaries such as Seth Godin and Dan Pink. Recognized with multiple honors in the industry, including ASI's Distributor Entrepreneur of the Year, ASI’s Hot List, and PPAI’s Rising Stars, Mark has been featured in several major media publications (PPB, Counselor Magazine, Stitches, and Advantages). An innovative leader, Mark frequently mentors promotional entrepreneurs through writing, speaking, and training, and shares his technology expertise with promotional professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

Bobby Lehew
Chief Content Officer

Bobby Lehew
Chief Content Officer
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A multiple PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.

Aaron Kucherawy
VP of Customer Success

Aaron Kucherawy
VP of Customer Success
Recognized by PPAI’s PPB Magazine in 2016 as one of the industry’s most Powerful Partners and by PPB Magazine as a 2018 Rising Star, Aaron Kucherawy’s grace under pressure is legendary. Aaron began with commonsku in the early days and with the platform’s rise and success, he grew from Manager to VP of customer success, leading a team that’s always there when you need him. Aaron remains one of the most admired team members by customers. An expert in platform proficiency and systems integration, Aaron thrives on guiding new users and advising the pros on how to scale and grow their business using the commonsku platform.

Kate Masewich
VP of Marketing

Kate Masewich
VP of Marketing
Her team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all our marketing and our events. As commonsku’s VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through our virtual experiences. Kate is passionate about community, a detail-fanatic, and possesses an incredible agility, navigating commonsku toward future-focused branding while delivering on fast, target-rich marketing execution. Whether driving sales results for the sales team, crafting another award-winning skucamp collection, or guiding the team through another successful event, she loves bridging the world of commerce and creativity. 2020 PPB Rising Star, Pyramid Award winner, and avid traveler, when she’s not planning a new place to explore, you can find her cooking meals for friends, playing board games, and spending time outdoors.

David Shultz
VP of Supplier Partnerships

David Shultz
VP of Supplier Partnerships
Dave Shultz is the VP of Supplier Partnerships for industry business services provider, commonsku. Focused on strategic partnerships and industry integrations, David enjoys collaborating with his industry peers to address technical challenges affecting our industry. Within the industry David sits on the board of directors for PromoCares, the board of directors for the Promotional Products Association of the Midwest (PPAM), serves as a volunteer for PromoStandards and is a member of PPAI's Awards & Recognition committee. Outside the industry David volunteers his time to the Big Slick Celebrity Weekend, an annual fundraising event that has raised over $15MM for the pediatric cancer center at Children's Mercy Hospital in Kansas City.

Charlie Moscoe
VP of Product Management

Charlie Moscoe
VP of Product Management
Charlie Moscoe is the VP of Product management at commonsku, bringing over 10 years of business-to-business Product Management experience to the team. With a background in design and computer science, he has worked across a wide variety of industries, with a focus on marketplace applications. Charlie combines user-centric design processes with data-driven experimentation to help commonsku's customers grow and thrive. Outside of work, Charlie loves to get out in nature, hiking in the forest or out in the back country on his snowboard.
SCHEDULE
Below is our schedule which includes an awesome mix of peer-led open panel discussions as well as commonsku application topics for leaders. To get a sense of the experience, you can also read highlights from one of our last CEO Summits here!
Everyone arrives in Toronto |
|
1:30 - 4:30 PM |
1:30 - 4:30 PM Meetings with our product and design teamsLocation: Sky Suite at Bisha Hotel (43rd Floor) For guests arriving in Toronto earlier in the day. |
5:00 PM |
5:00 PM Welcome cocktailsLocation: KŌST at Bisha Hotel (44th Floor) |
6:30 PM onwards |
6:30 PM onwards DinnerLocation: SARA Restaurant at 98 Portland St |
8:00 - 9:00 AM |
8:00 - 9:00 AM BreakfastLocation: Sky Suite at Bisha Hotel (43rd Floor) |
9:00 - 9:10 AM |
9:00 - 9:10 AM Welcome![]() Catherine Graham
![]() Mark Graham
|
9:10 - 9:30 AM |
9:10 - 9:30 AM Survey Results / Setting the Table![]() Bobby Lehew
To kick off our morning, we’ll share the results from our survey of best practices from those in the room, these insights will help guide our open discussions throughout the day!
|
9:30 - 10:15 AM |
9:30 - 10:15 AM How Leaders Make the Most of commonsku![]() Aaron Kucherawy
Join commonsku’s Aaron Kucherawy as he walks through some of the most important tools and tips specifically for distributor executives on the commonsku platform.
|
10:15 - 11:00 AM |
10:15 - 11:00 AM Open Panel: Growth, Scaling, Structure, Ops
It’s rare to have so much amazing industry talent in one room and in such an intimate setting. Because of this, we’ve created Open Panel Discussions. Open Panel Discussions are not your typical panel, they are a group-think involving the entire room. Since this is an open forum, we’d love to hear from everyone, so bring your questions and your ideas as we share best practices and biggest challenges!
|
11:00 - 11:30 AM |
11:00 - 11:30 AM Break / Snacks |
11:30 - 12:30 PM |
11:30 - 12:30 PM Prioritizing Client-Led Platform Development![]() Charlie Moscoe
Charlie Moscoe, commonsku’s Vice President of Product Management, will share how we make decisions about where to focus our feature development efforts and provide visibility into our product roadmap. Charlie will also lead an open discussion to get feedback and input on future development priorities from attendees.
|
12:30 - 1:30 PM |
12:30 - 1:30 PM Lunch |
1:30 - 1:50 PM |
1:30 - 1:50 PM Zapier + commonskuGabe Peters (ScreenBroidery)
Gabe Peters with ScreenBroidery will share some of his learnings and productivity gains using commonsku’s new integration with Zapier.
|
1:50 - 2:20 PM |
1:50 - 2:20 PM Strengthening Supplier Partnerships![]() Dave Shultz
What are the new parameters for a more efficient relationship with your supplier partners? What factors contribute to a supplier’s success? In this open forum, Dave Shultz, commonsku’s VP of Supplier Partnerships will share our vision behind the three levels of commonsku suppliers ( connected+, connected, and community+) and our goal to contribute to greater efficiency, scalable growth, and more profit for our distributor customers.
|
2:20 - 3:00 PM |
2:20 - 3:00 PM Open Panel: Leadership, Team, Culture, Recruitment
It’s rare to have so much amazing industry talent in one room and in such an intimate setting. Because of this, we’ve created Open Panel Discussions. Open Panel Discussions are not your typical panel, they are a group-think involving the entire room. Since this is an open forum, we’d love to hear from everyone, so bring your questions and your ideas as we share best practices and biggest challenges!
|
3:00 - 3:30 PM |
3:00 - 3:30 PM Macro Trends Driving Innovation![]() Bobby Lehew
What are the high-impact trends driving product? What trends are we seeing from buyers? And how is tech reshaping the landscape of today’s most competitive distributors? Join Bobby Lehew as he shares insights from The Backpack, the biweekly newsletter built to discover and share the most recent trends by some of the hottest brands and smartest distributors (and come prepared to share your insight into what you’re seeing too!)
|
3:30 - 4:00 PM |
3:30 - 4:00 PM Break |
4:00 - 4:40 PM |
4:00 - 4:40 PM Open Panel: Sales, Goals, Comp
It’s rare to have so much amazing industry talent in one room and in such an intimate setting. Because of this, we’ve created Open Panel Discussions. Open Panel Discussions are not your typical panel, they are a group-think involving the entire room. Since this is an open forum, we’d love to hear from everyone, so bring your questions and your ideas as we share best practices and biggest challenges!
|
4:40 - 5:00 PM |
4:40 - 5:00 PM Q&A / Open Discussion![]() Catherine Graham
![]() Mark Graham
To close our day, Mark and Catherine Graham will lead an open discussion and take your questions on the future of commonsku and the platform, and will open the floor to the room’s collective industry leaders to share insights on the most pressing challenges and unique opportunities facing our industry today. |
6:30 PM onwards |
6:30 PM onwards Closing dinnerLocation: Lee Restaurant at 497 Richmond St West |
Everyone departs (no programming) |
VENUE
CEO Summit will be hosted at the Bisha Hotel, in the heart of Toronto’s downtown.