When Lee Ann Mazzarisi joined Whitestone as the Executive Director of Brand Operations, she brought more than a design-savvy eye—building on the company's nearly decade-long experience with commonsku since 2016, she brought a bold new vision for how the brand could use commonsku Shops.
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See how Lee Ann uses commonsku Shops for her storytelling here for turning merch presentations into marketing campaigns. ✨ |
Rather than limiting Shops to one-off client presentations, Lee Ann and her team turned them into the backbone of immersive campaigns. A standout example? The Fly Away With Us campaign.
What started as a refresh of their Jet Setter merch kit transformed into an entire travel-themed experience complete with:
Each category in the commonsku Shop was designed to mirror the luxury travel theme and immerse the viewer into a cohesive story.
And at the centre of it all? A promotional products kit designed to wow clients and showcase Whitestone's creative capabilities.
What's especially inspiring about Whitestone's approach is
This strategy gives clients a taste of what's possible while showcasing Whitestone's full-service capabilities as a promotional products partner.
Most promotional products distributors use commonsku Shops for standard client presentations. But Whitestone discovered something powerful: when you transform your Shops into immersive brand campaigns, they become dual-purpose tools that serve as both sales enablement resources and marketing inspiration.
Schedule a Shops consultation with our Success team to learn more about commonsku Shops →
How to Transform Your Shops Strategy
Instead of creating individual product showcases, develop themed experiences that tell a complete brand story.
Consider the following:
Take advantage of commonsku Shop's powerful capabilities:
Take a self-guided tour of commonsku and explore at your own pace in just 3 minutes →
Like Whitestone's "Stay Comfy" and "Recharge" categories, use intentional naming that:
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"Where creating a Shop through other channels used to take significant effort, commonsku's standardization gives us a process where everyone can make changes quickly and easily." |
Explore more commonsku customer stories like Creative Boulevard's →
Already using commonsku? → Create an unforgettable branding experience for your clients with Shops.
New to commonsku? → Learn more about Shops and what commonsku has to offer.
Experience our interactive demo → Take a platform tour, and learn more about commonsku.
If you want to discuss your specific needs:
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