The AI Promo Brief Newsletter | commonsku

The AI Promo Brief: Issue #8

Written by Ritika Chhikara | Nov 11, 2025 1:30:00 PM

 

Is Adobe going to make design agencies extinct?

Why let big brands have all the fun? With Adobe Firefly Custom Models, even lean merch teams can crank out slick, on-brand visuals at scale, fast. Train the AI with your assets -logos, product shots, colors-, keep every campaign looking sharp, and save serious time—no agency required. Make every campaign look uniquely yours and give your brand the power to compete, create, and shine—no matter your size or budget.

 

Slop or not? New AI detectors on the horizon — but will it matter?

Slop Or Not puts AI-spotting power right in your pocket—scan text or images, and sniff out those AI fingerprints instantly, all on your iPhone. No shady cloud snooping—just clean, on-device know-how. Want to keep your next campaign’s reviews real? Before you hit submit, run that product shot through Slop Or No. But here’s our question: Will customers actually care? Marketers and copy pros are definitely thinking about AI detection, but not because they're all worried about being “caught”—it’s more about brand perception and quality. What do you think?

 

Meet Pomelli: Your Brand’s AI Pit Crew

Google Labs' Pomelli scans your website and extracts your "Business DNA"—tone, colors, fonts, visual style—then uses that profile to generate campaign ideas and editable assets that actually look like they came from your team. For promo pros pitching corporate clients: run their site through Pomelli, generate three branded merch campaign concepts, and show up to that first meeting looking like you've been studying their brand for months. Full scoop via Search Engine Journal.
 

Is AI keeping the US economy out of a recession?

The current Chief US Economist at BNP Paribas thinks so. And US Secretary of the Treasury, Scott Bessent acknowledges that some industries are already in a recession. Why is this in our AI+Sales category? It’s time to look at your book of business by industry. What industries are you serving and is your portfolio diverse enough to handle a downturn in these sectors? Obviously, targeting tech and any AI-forward company is a good move cause we all know now that Big Tech is propping up the S&P, the good news about promo is that we can pivot to profitable industries!

 

Let Comet Assistant Handle the Scheduling, You Handle the Selling

We're obsessed with AI browsers, and Comet Assistant delivers—it hooks into Gmail and Google Calendar to handle scheduling chaos across time zones, manages the "does 2pm work?" email chains, and generates meeting links automatically. It nudges for permission before finalizing, so you control the decisions without doing the grunt work. For promo sales reps juggling 20+ client conversations: stop losing three days to scheduling logistics and let AI handle the calendar Tetris.

 

Remember That Survey We Did? Yeah, You Should Probably Read It.

When 150 promo pros tell you exactly which AI tools they're using for design, research, and client work—you listen. These results are still the most concrete data you'll find on what's working in merch. If you skipped this last time, you're missing the blueprint. See what the industry is actually using.

 

$5M to $30M in Four Years: The One Philosophy That Did It

Shayna Cohen at Team SCG broke every rule in the scaling playbook: she trusted her gut over metrics, cut loose paying customers, and made "easy to work with" her north star. Somehow, this counterintuitive approach took her from $5 million to $30 million in just four years—even after weathering a 40% revenue hit in 2020. If you're tired of conventional growth advice that doesn't work, this conversation will rewire how you think about client relationships. Full skucast here.

One we’ve been waiting for: Gemini deep research

Stop searching—start unlocking your own buried genius. Gemini Deep Research isn’t just about scouring the web—it’s your backstage pass to mining insights from docs, chats, emails, and files you forgot you had. Cross-reference, remix, and surface connections that no basic search could. Tactical move: launch Deep Research to instantly sync your notes, email threads, and strategy decks for your next client preso, or aggregate all your previous client emails to do some deep intel. Dive in at Gemini Deep Research—your hive mind, in overdrive.

 

NotebookLM Flashcards: Train Your Team Like a Pro

Many promo props are using NotebookLM for internal training and resource docs. If you’re tired ofclunky training tools, the new NotebookLM app lets you whip up custom flashcards and quizzes from your own resources. That means you can turn your internal docs into build bite-sized drills for your team and keep everyone promo-sharp. Tactical tip: Start by uploading your latest guide and quiz your reps on three key selling points. Or quiz your team on your own brand guidelines or your mission or new 2026 strategy. It’s a fun way to reinforce learning!

💰 Not a tool, just a reminder how big OpenAI is in our world today, their scale is mind blowing: $20B revenue run rate, aiming for $100B+. Not a typo.


🧠 Cool prompt if you want to think like Steve Jobs.


📊 A new presentation maker for you to try: https://www.kimi.com/


💻 Colling dictionary word of the year? Vibe coding.


🎙️ Man, we’re loving Flow, the seamless speech-to-text tool.


🔍 Controversial but enlightening take here: 1/2 of what ChatGPT deems valuable isn’t what ranks on Google.


🎄 Another controversial AI generated ad by Coke. This time, we can’t really blame the haters: Do sloths really make it feel like Christmas?


⌚ Keep AI powered wearables on your radar.


🏥 You heard about this right? Man uses AI to reduce hospital bill from $195,000 to $33k? Time to analyze those freight bills promo pro!