Learn how Peerless Umbrella uses commonsku to go from handshake to hug

Charity continued,“Brian Fanzo says social media turns a handshake into a hug. This is even more true with the community on commonsku and the use of the collaboration tool. We can exchange information, get logos, and provide virtuals right in the feed. This method takes things way beyond the 'have you seen this pen' type of post. It's productive, time-saving, and fun! The future of business is happening now on commonsku."

We asked Charity if collaborating has enhanced engagement with the right types of distributors? “Oh, 100%,” she replied. “People communicate differently on different platforms … so there are people on facebook, for example … it’s interesting to see how the conversations differ between the two communities; the exact same post can go up on facebook as on commonsku but the level of conversation on commonsku typically ends up going in a completely different direction."

Charity Gibson is one of the most responsive personalities in the industry. A constant connector and encourager, Charity lands deals, not only for the suppliers she works for but for other suppliers as well. As such, Charity has developed a skill at recognizing opportunity and seizing it when it matters most.