Distributor Case Study

Customer Growth Journey with Elite Promo Marketing

Photo of Samantha Fullerton

Samantha Fullerton

On commonsku since





Edmonton, AB, Canada



Located in Edmonton, Alberta, Canada, Elite Promotional Marketing was founded in 1952, originally as Alberta Trophy.

Samantha Fullerton explains, “Our roots run deep in the promotional products & awards industry. Starting in Edmonton in 1952 as Alberta Trophy & Gift Shop, we gained recognition for being the first free standing trophy shop in Canada. Over the years, the industry evolved and our business expanded into what it is today, ELITE Promotional Marketing – an award winning, full service promotional products & awards distributor.” She adds, “I came from another distributor who used a bit of a clunky custom order management system that wasn’t especially salesperson-friendly. Similar functions were performed but in a much less trackable manner.”

ELITE’s long history, in-house decoration, and specialties in awards and sportswear, has helped them to grow from its awards and sportswear roots into a full-service branded merchandise headquarters.

Samantha noted, “I have worked with two other larger distributors and none of the systems have ever compared to commonsku – it was a deciding factor when I joined ELITE! I dreamed of working with a company who saw the same value in commonsku that I had from the moment I discovered them.

Elite’s team has also embraced commonsku Shops! They’ve found their clients love the flexibility and ease of using the Shops feature. Pop-Up and Company shops have proven effective in their day-to-day, and they look forward to putting the Marketing shops to work in the near future!

How does commonsku give Elite a competitive edge? Samantha offered, “Slick, interactive presentations. The ordering/proofing/invoicing process is so clean and user-friendly. Fabulous shops. commonsku has allowed us to integrate our decoration services, awards services, sportswear programs, and custom branded merchandise departments in one seamless platform to provide our clients with a feeling of continuity and the assurance that they’re taken care of.”

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