Brand Assets

Explore our carefully curated design system that forms a consistent and compelling visual language across various platforms.

→ Download Brand Guidelines PDF (Brand Identity) → Download All Brand Assets
vector illustration of 2 people putting together visual elements

commonsku Logos

Main Logo

We have various forms of logos to be used in different occasions. Our primary logo is the iconic barcode with logotype. This should be used in most occasions where prominent brand presence is required.

Depending on the value of the background color, the color of the logo may be adjusted for better visibility.

Secondary Logos

commonsku also has a variation of secondary logos for different occasions. These may be used when the primary logo is not suitable.

Each logo is to be used where it requires more freedom in sizing or design purposes, such as merchandise designs.

Please take a look at our Brand Guidelines for detailed usage.

*** Always utilize the official logo files and refrain from altering the logo.

skubot 2.0

commonsku’s official mascot, skubot, designed by Tee Hamilton, is a great icon option for logo alternative.

Our original skubot had a body and sparkly eyes that were loved by many, but we have decided to simplify it for practical uses on various platforms.

In addition, skubots may be customized and utilized for various projects by incorporating fun visual elements. There are no boundaries to the creative potential of skubots!

Please take a look at our Brand Guidelines for detailed usage.

commonsku Colors

The commonsku color palette is utilized across all media, including digital and physical materials (except for the in-app software which has its own color system).

Please take a look at our Brand Guidelines for detailed usage.

sku Blue

CMYK 62-2-8-0
RGB 74-193-224
PMS 311 C

sku Pink

HEX #E81F76
CMYK 2-97-24-0
RGB 232-31-118
PMS 213 C

sku Gray

HEX #7697AC
CMYK 57-32-24-0
RGB 118-151-172
PMS 5425 C


CMYK 3-0-0-0
RGB 245-249-252
PMS 5435 C (10% opa)


CMYK 0-0-0-0
RGB 255-255-255
PMS White

Color Swatches

In addition to the core color palette above, we also have color swatches that have specific purposes such as backgrounds, main elements, and complementary elements.

Yellow and Green serve as secondary colors to complement the core colours and offer variety for graphic assets. Different shades of any of these colors may be employed to provide a harmonious visual balance.

→ Download Color Swatch Files



As commonsku’s primary typeface, TT Norms effectively conveys the ways in which we empower individuals within the promotional products industry.

Different commonsku events may involve the introduction of new fonts.

TT Norms

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Naming commonsku

The word commonsku is always together and always lowercase - yes, even at the beginning of a sentence.


Great Job
Common Sku 2 words
CommonSku CamelCase