By Promo People
For Promo People

commonsku empowers the people in the promotional products industry.

vector illustration of 4 people working together for business solution

Our Mission

commonsku enables teams to focus on what they do best: whether that’s a salesperson spending more time prospecting or with customers, a coordinator creating orders more efficiently, a production manager juggling the follow-up on hundreds of orders, or the accounting team invoicing and receiving bills seamlessly. Each can play their part in what becomes an easy and integrated workflow, allowing the business to grow efficiently and sustainably.


Our Story

commonsku was designed and created by people who understand the challenges of the industry. Born in 2005, commonsku was built to power RIGHTSLEEVE, a respected promotional products agency, and evolved into a comprehensive sales and marketing tool for the industry. Today, we serve 800+ distributors and 100+ suppliers, comprising $1.5B+ in sales.

vector illustration of a woman looking ahead in a monocular while climbing up a bar graph

Our Story

commonsku was designed and created by people who understand the challenges of the industry. Born in 2005, commonsku was built to power RIGHTSLEEVE, a respected promotional products agency, and evolved into a comprehensive sales and marketing tool for the industry. Today, we serve 500+ distributor companies comprising $1B in sales.

commonsku, Through the Years

2005

rightsleeve logo
Mark and Catherine Graham build ROMAN, an internal Order Management and CRM platform to manage their distributorship RIGHTSLEEVE.

2010

Knowing other Distributors could benefit from ROMAN, we engage a design firm to reimagine the user interface and start testing with a select few distributors.

2011

commonsku logo
We launch commonsku officially. Named after 2 important elements of the platform: community (common) and product (sku).

2012

commonsku logo
commonsku gets an official mascot, skubot, designed by Tee Hamilton.

2014

$100M

ANNUAL SALES

Our 37 Distributor customers surpass $100 Million in annual sales.

2015

skucon logo
We host our very first in-person industry education event, skucon.

2017

skucamp logo
skucamp, our business boot camp event, is launched in Palm Springs.

2019

Mark and Catherine Graham sell RIGHTSLEEVE to Genumark to focus on making commonsku the most powerful platform in the promotional products industry.

2021

$1B

ANNUAL SALES

Our 600+ Distributor customers surpass $1 Billion in annual sales. Read our 2021 Recap

2022

vector illustration of 3 employees giving hands helping colleagues walk upstairs
The commonsku team reaches 30 employees and continues to grow.

2023

skubot 2.0
commonsku launches a brand refresh.

See How We Make a Difference

A platform dedicated to promo pros. See the features that have over 800+ distributors using commonsku every day.

→ Discover Our Platform
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A Leadership Team Like No Other

headshot of Catherine Graham

Catherine Graham

CEO
headshot of Mark Graham

Mark Graham

President & Chief Brand Officer
headshot of Michael Armstrong

Michael Armstrong

Chief Technology Officer
headshot of Bobby Lehew

Bobby Lehew

Chief Content Officer
headshot of Logan Jarvis

Logan Jarvis

VP of Sales
headshot of Kate Masewich

Kate Masewich

VP of Marketing
headshot of Aaron Kucherawy

Aaron Kucherawy

VP of Customer Success
headshot of David Shultz

David Shultz

VP of Supplier Partnerships
headshot of Charlie Moscoe

Charlie Moscoe

VP of Product Management
headshot of Kasim Shahid

Kasim Shahid

VP of Finance and Operations
headshot of Martha Carscadden

Martha Carscadden

Director of People
headshot of Oscar Graham

Oscar Graham

Chief Happiness Officer

A Company Dedicated to the Promo Industry

We work with distributors and suppliers to grow the promo industry efficiently and sustainably. See how we do it.

Learn More