By Promo People
For Promo People

commonsku empowers the people in the promotional products industry.

vector illustration of 4 people working together for business solution

Our Mission

commonsku enables teams to focus on what they do best: whether that’s a salesperson spending more time prospecting or with customers, a coordinator creating orders more efficiently, a production manager juggling the follow-up on hundreds of orders, or the accounting team invoicing and receiving bills seamlessly. Each can play their part in what becomes an easy and integrated workflow, allowing the business to grow efficiently and sustainably.

Our Story

commonsku was designed and created by people who understand the challenges of the industry. Born in 2005, commonsku was built to power RIGHTSLEEVE, a respected promotional products agency, and evolved into a comprehensive sales and marketing tool for the industry. Today, we serve 750+ distributors and 100+ suppliers, comprising $1.5B+ in sales.

vector illustration of a woman looking ahead in a monocular while climbing up a bar graph

Our Story

commonsku was designed and created by people who understand the challenges of the industry. Born in 2005, commonsku was built to power RIGHTSLEEVE, a respected promotional products agency, and evolved into a comprehensive sales and marketing tool for the industry. Today, we serve 500+ distributor companies comprising $1B in sales.

commonsku, Through the Years

2005

Mark and Catherine Graham build ROMAN, an internal Order Management and CRM platform to manage their distributorship RIGHTSLEEVE.

2010

Knowing other Distributors could benefit from ROMAN, we engage a design firm to reimagine the user interface and start testing with a select few distributors.

2011

We launch commonsku officially. Named after 2 important elements of the platform: community (common) and product (sku).

2012

commonsku gets an official mascot, skubot, designed by Tee Hamilton.

2014

$100M

ANNUAL SALES

Our 37 Distributor customers surpass $100 Million in annual sales.

2015

We host our very first in-person industry education event, skucon.

2017

skucamp, our business boot camp event, is launched in Palm Springs.

2019

Mark and Catherine Graham sell RIGHTSLEEVE to Genumark to focus on making commonsku the most powerful platform in the promotional products industry.