Fast Company published an article that thundered across the promotional product industry titled, “It’s time to stop spending billions on cheap conference swag," written by Elizabeth Segran. The opinion was met with much approval by many on social and it evoked frustration, some anger, and even agreement, among those in the promotional products business.
We wrote a response titled, “Here’s the thing about the piece on swag by Elizabeth Segran in Fast Company: she’s right,” and our article was mentioned by Elizabeth on Twitter who said, it was a “genuinely thoughtful response to my swag story.”
In today's episode, Bobby Lehew, the chief content officer at commonsku, Mark Graham, commonsku’s co-founder and chief platform officer, and Winston Lo, president of Creative Boulevard, explore this article and the potential ramifications but moreover, the opportunity this moment presents for many in the business. In this episode we explore: