Episode 53: Podcasting for Lean-Forward Engagement — commonsku Blog

Tim Paige, host of the ConversationCast, said that “a podcast is a great way to develop relationships with hard to reach people.”

We have also discovered that it's a great way to cultivate shared passions, engage entrepreneurs, and build a stronger community around topics that matter the most.

In today's episode, Mark Graham, commonsku's co-founder and Chief Platform Officer, and Bobby Lehew, commonsku's Chief Content Officer sit down to discuss business podcasting, the why's as well as the how-to's. In this episode we highlight:

• How podcasting can reach the minds of buyers in ways other methods of prospecting can't
• The nuts and bolts of how to produce a podcast, including our lessons learned along the way
• Analytics and feedback, how important they are to your progress
• Interview tips, our favorite podcasts, favorite skucast episodes, and more!

Join us as we uncover the secrets to building lean-forward audience engagement with business podcasting.