No matter who you are, no matter what size of business you run, whether you are a $2 million per-year business or a $200 million, your target audience or perfect client fit changes as you grow. Adapting to those changes effectively is a practiced discipline.
Today on the skucast, we’re joined by Kirby Hasseman, whom some of you know as the CEO of Hasseman Marketing & Communications, a full service marketing company and promo distributor. Kirby has also served on the board of PromoKitchen and in addition to the podcast show PromoUp Front, Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country and publishes Monday Minute, a weekly short video series on personal development.
Seamlessly manage your team, collaborate with suppliers, and delight your clients with software for promotional products distributors.
Kirby has published five books and today we’re talking about his most recent book, Hit The TARGET, a story about marketing, business, and life. We chat with Kirby about a few topics, how to attract the perfect customer, reaching across platforms, and tracking the right kinds of activities to fuel growth!