About a month ago, I was delivering a talk at MarketingProfs B2B Forum, the largest gathering of B2B marketing professionals on the planet, and my talk was titled “How did branded merch become so hot? And how can B2B harness its power.” My audience wasn’t the industry, it was end buyers, but at the end of my talk, I met a very enthusiastic Taylor Johnson and Nicole Cier, Marketing Managers at swag.com who insisted that I meet their CEO, Jeremy Parker, which I was happy to do and which led to this discussion today.
When the company now known as swag.com first started, it didn’t start online. Jeremy Parker began in the business just like many of you did: hoofing it, old-school style, knocking on doors, cold calling customers, and landing business. But the serial entrepreneur was doing one more thing: taking notes and thinking through how to do it differently, through e-commerce.
Today, we talk about how swag.com has soared from $300k in sales to nearly $40 million in a span of seven years and how an award-winning documentarian became the co-founder of swag.com
Jeremy Parker is a serial entrepreneur and the CEO of swag.com. He Co-Founded Swag.com with his business partner, Josh Orbach. Swag.com was Acquired by Custom Ink in Nov 2021 and they now work with over 5,000+ companies including Facebook, Google, Apple, Amazon, Netflix, Spotify, and Tik Tok.
Today, I talk with Jeremy about their slow ascendance and growth, the impact of 4Imprints legacy e-commerce business and how they differ, the future of e-commerce –it’s challenges and opportunities– and why he thinks the recession can be a blessing in disguise for his business and yours.