twelveNYC was founded in 2005 to disrupt the conventional promotional product formula by delivering thoughtful, creative merchandise through experiences. The twelveNYC ethos is anchored in thoughtful design, starting with merchandise and extending to every other aspect of the experience, from packaging, kitting, influencer, digital engagement, to warehousing and shipping. They are a team of design thinkers, a team of 100+: designers, operators, sustainability experts, and compliance experts who work in the spirit of partnership. Headquartered in Brooklyn, their global footprint expands to London, Hong Kong, Paris, and Los Angeles.
twelve works with some of the world's most compelling brands across all types of industries such as L'Oreal, Sephora, Target, Google, Snapchat, and Pinterest, to name a few, and they are very serious about sustainability and have achieved B Corp certification. Today we are speaking with Katie Konovitz, CEO and founder of twelveNYC, and Anna Wicks, Senior Vice President and Creative and Development Lead, and also - employee #1. Our topics range from:
What it means to be an end-to-end design company
Sustainability
Team structure
How they work with such high-demand clients
And we start our conversation by digging into Katie’s story, how she started twelve, and also … how to maintain “year one mentality.” Join us for a conversation with two of the most compelling thought leaders in design thinking for the creative merchandise industry.