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Episode 215: Transitioning a Legacy Business for Growth with Genumark's Mitch Freed & Mark Freed — commonsku Blog

Written by Bobby Lehew | Feb 17, 2022 5:00:00 AM

Genumark is the largest Canadian owned-distributor and recently named Mitch Freed its new Chief Executive Officer. Mark Freed served as the company’s top executive for 27 years and Mitch -prior to joining Genumark in 2017- worked as a Strategy Consultant in KPMG’s Management Consulting Practice and was the Co-Founder and General Manager of an experiential entertainment company.

Most recently, Mitch led the Genumark sales team as Executive Vice President of Sales & Strategy. He also quarterbacked Genumark’s acquisition of Rightsleeve in 2019. Today, we talk about:

  • The succession planning behind their decision

  • Practical advice on leadership transitions

  • How to change a legacy business while staying true to your core

  • We dig into Mark’s journey as he reflects back on one of the most successful and storied careers in the business

  • Mark’s advice for leaders

  • And we talk with both Mitch and Mark about where we should be focusing on our energies now

Join us for a chat with our friends, Mitch and Mark!

commonsku is software specifically designed for the promotional products industry. It's a CRM, Order Management, and eCommerce platform wrapped up in one sophisticated hub. With software that intuitively connects distributors and suppliers, commonsku is like a breath of fresh air for your team. Learn more at commonsku.com