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Episode 152: “Less is the New Luxe” the Trends in Demand NOW (Vicki Ostrom, Futurist) — commonsku Blog

Written by Bobby Lehew | Jul 23, 2020 4:00:00 AM

What is “lessidence?” Or how about “prepared essentialism?”

Today, we’re joined by one of our favorite guests, futurist and trend editor Vicki Ostrom (Sanmar) to update us on all the trends in demand now. Vicki is a specialist in identifying societal trends and translating them into profitable products. With 20 years in the fashion industry, she has designed for companies such as Eddie Bauer, Tommy Bahama, and JCPenney.  In today’s chat, we talk about:

  • How COVID has accelerated all the trends for comfort, peace of mind, and security

  • The importance of the home now and its impact on how we merch for the home experience

  • Lessidence: How less is the new luxe

  • The growing trend of indulging in stillness

  • Seeking comfort through therapeutic shades

  • JOMO: The joy of missing out

  • The term “prepared essentialism” and the spiked in outdoor gear demand

We love having Vicki back because trends are vital to our brands and our merchandising efforts, join us for an insightful and calming episode as we chat all-things-trending!

commonsku is software specifically designed for the promotional products industry. It's a CRM, Order Management, and eCommerce platform wrapped up in one sophisticated hub. With software that intuitively connects distributors and suppliers, commonsku is like a breath of fresh air for your team. Learn more at commonsku.com