Are you competing on innovation?
Or, are you competing on copying ideas in the marketplace and then scaling them?
If so, does this practice diminish your brand? How does this impact your customers’ expectations? And how can large brands continue to innovate and small brands continue to explore?
In today’s episode, we’re tackling the topic of how to scale with intimacy and Mark Graham and I are joined by Kate Masewich, commonsku’s Marketing Director, you’ve experienced Kate’s work through every touchpoint of our brand and our events, her opinion on this topic is a direct result of working tirelessly to build emotional connections with customers.
Join us as we explore how to scale your business while staying connected to your core customers yet whilegrowing through innovation.