Brand Assets
Explore our carefully curated design system that forms a consistent and compelling visual language across various platforms.
→ Download our Brand Guidelines PDF → Download all our brand assetsExplore our carefully curated design system that forms a consistent and compelling visual language across various platforms.
→ Download our Brand Guidelines PDF → Download all our brand assets
We have various forms of logos to be used in different occasions. Our primary logo is the iconic barcode with logotype. This should be used in most occasions where prominent brand presence is required.
Depending on the value of the background color, the color of the logo may be adjusted for better visibility.
Please take a look at our Brand Guidelines for detailed usage.
commonsku also has a variation of secondary logos for different occasions. These may be used when the primary logo is not suitable.
Each logo is to be used where it requires more freedom in sizing or design purposes, such as merchandise designs.
Please take a look at our Brand Guidelines for detailed usage.
commonsku’s official mascot, skubot, designed by Tee Hamilton, is a great icon option for logo alternative.
Our original skubot had a body and sparkly eyes that were loved by many, but we have decided to simplify it for practical uses on various platforms.
In addition, skubots may be customized and utilized for various projects by incorporating fun visual elements. There are no boundaries to the creative potential of skubots!
Please take a look at our Brand Guidelines for detailed usage.
The commonsku color palette is utilized across all media, including digital and physical materials (except for the in-app software which has its own color system).
Please take a look at our Brand Guidelines for detailed usage.
HEX | #00C1DE |
CMYK | 62-2-8-0 |
RGB | 74-193-224 |
PMS | 311 C |
HEX | #E81F76 |
CMYK | 2-97-24-0 |
RGB | 232-31-118 |
PMS | 213 C |
HEX | #7697AC |
CMYK | 57-32-24-0 |
RGB | 118-151-172 |
PMS | 5425 C |
HEX | #F5F9FC |
CMYK | 3-0-0-0 |
RGB | 245-249-252 |
PMS | 5435 C (10% opa) |
HEX | #FFFFFF |
CMYK | 0-0-0-0 |
RGB | 255-255-255 |
PMS | White |
In addition to the core color shades (sku Blue, sku Navy, and sku Pink), sku Yellow and sku Green shades serve as secondary colors to offer variety to the graphic assets. Different shades of any of these colors may be employed to provide a harmonious visual balance.
→ Download our color swatch files
As commonsku’s primary typeface, TT Norms effectively conveys the ways in which we empower individuals within the promotional products industry.
Different commonsku events may involve the introduction of new fonts.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The name “commonsku” reflects two crucial elements of the platform: community (common) and product (sku).
Just as in the word commonsku, these two elements seamlessly join together within the platform to create an exceptional technology experience for the industry.
Because of this, the word commonsku is always together and always lowercase - yes, even at the beginning of a sentence!
Join the Promotional Products Industry Social Network