As a Futurist and Trend Editor, Vicki Ostrom is a specialist in identifying societal trends and translating them into profitable products. With 20 years in the fashion industry, designing and traveling for companies such as SanMar, Eddie Bauer, Tommy Bahama, and JCPenney, Vicki has honed her craft. A regular contributor to many industry magazines on-trend topics, she has been featured in Counselor magazine’s “The 25 Hottest Movers and Shakers In The Industry” as well as their article, “5 Most Interesting People in Apparel & Design”.
In her session at skucon 2020, Vicki highlighted four macro trends: COLLECT, NOURISH, PROTECT and EXPERIENCE, that are born of the need to innovate our way out of the anxiety and stress associated with living in these current times. Anxiety is changing the way we live our lives, from the places we go to the homes we inhabit, to the products we buy. Even though we’ve got a lot to cope with, we’re finding a way not just to survive, but thrive!
In this solutions-oriented trend presentation, Vicki Ostrom will build a trend framework that can help you bridge the divide between information and action; between trend concept and merchandising magic. You’ll also learn:
How the four key macro trends translate into product
How to build a bridge between macro trends and merchandise selection
Why trends in adjacent industries matter to your industry
How to build your trendspotting muscle!
Follow along with Vicki’s slides below: