So, what’s the big diff between 5.0 and the old model? One key phrase: “This will be the first time most of the world has ever used a reasoning model instead of a simple chat model.” The big win: it understands the why behind your ask. Check this highlight reel from OpenAI here. If you want a helluva explainer, the team at Every has had their hands on the model for a few weeks, rundown here.
AI platforms just became traffic powerhouses! AI referrals jumped 357% YOY in June, sending over 1.13 billion visitors to top websites. While Google still rules, AI is the rising star. For promo pros this means optimizing for AI visibility isn't just nice—it's imperative. Make your website AI-friendly before your competitors do!
Forget B2B. Forget B2C. It’s all B2Me now. AI is shifting marketing from broad B2B/B2C strategies to hyper-personalized “B2Me” experiences by leveraging real-time data, behavioral insights, and predictive modeling to tailor content to individuals. This evolution demands that brands move from generic messaging to context-aware, dynamic interactions that feel personal—at scale. Dive into the future of B2Me marketing here: Search Engine Journal’s breakdown.
Lovart's AI design agent smashes your creative pipeline into a single platform. Need full campaigns (logos to videos) in minutes? This multi-agent system thinks like a creative director while executing like a full design team. How popular was it? 100K pros joined the waitlist in just five days. Check it.
Christopher Mims is a tech columnist for The Wall Street Journal and recently posted on X: “The AI infrastructure build-out is so gigantic that in the past 6 months, it contributed more to the growth of the U.S. economy than all of consumer spending. The 'magnificent 7' spent more than $100 billion on data centers and the like in the past 3 months alone.” How is this related to sales? If you aren’t selling to AI tech companies right now, then what are you even doing!?
Tired of drowning in meaningless website metrics? Heatmap's analytics tool cuts through the noise to show exactly which pages generate revenue (not just traffic). And there's zero setup beyond a simple code snippet. Track page-by-page revenue, spot conversion roadblocks, and finally ditch those vanity metrics that never paid the bills.
You know how frustrating it is to constantly be buried in product search looking for something like that white pen with the red clip that you can’t find anywhere no matter how many search terms you use? Since we’re “by promo for promo” we get it. We’re working on a sneaky new feature that’s going to give you product recommendations but we’d love your help, interested in joining our beta? Sign up here.
In case you missed this from last issue: AI use just doubled at work—but most teams are winging it without a plan. The kicker? When leaders communicate an AI strategy, their teams are 3x more confident using these tools. For promo pros, this isn't just tech trivia. Your competitive edge is having an AI game plan while your competitors are still fumbling through ChatGPT prompts. Want to look like the smartest person in the room? Use our AI primer as a baseline. Edit it and make it yours and share with your team. Your merch crew will thank you.
Anthropic just launched an Economic Futures Program to study AI's real-world impact on jobs and the economy—with CEO Dario Amodei already predicting up to 50% of entry-level white-collar positions could vanish within five years.
Shortcut is the AI sidekick for anyone who’s ever rage-quit Excel. You can talk to your spreadsheet in plain English—Shortcut listens, builds, fixes formulas, and even pulls data like it’s nothing. Finance teams love it. So do the Excel-phobic. If you’re forecasting, building financial models, or stuck in cell hell, this tool might just be your breakout move. Check Greg Isenberg’s interview (and demo) with the founder here.
Google dropped Gemini 2.5 Deep Think— an AI model that takes its sweet time (minutes, not seconds) to solve problems. It explores multiple paths, remixes its own ideas, and crushes benchmarks with a 34.8% score on Humanity's Last Exam. What is Humanity’s Last Exam? A global test of expert-level questions designed to measure how close today’s AI is to human intelligence—created by scientists.
🎬 Runway Aleph lets you remix product videos like a DJ
🤖 Meta's Superintelligence promises personal AI sidekicks for everyone.
🎨 Higgsfield Steal lets you snag any web image and remake it with your style. Brilliant for inspiration, terrifying for copyright! Tread carefully with this one.
🎥 NotebookLM now creates slick video presentations from your docs.
🌐 Microsoft Edge's Copilot Mode makes tab-juggling into smooth sailing.
🎙️ This screenless AI wearable (Pocket) captures and organizes your thoughts.
🏛️ White House Tech Party: Tech titans and Trump just plotted America's AI domination, check what went down when Silicon Valley met D.C.
🤖 Real robots, not the chatbot kind: Amazon deploys its 1 millionth robot. And laundry bots? Yes, please. This one will wash, this one will fold. And this one will give you a hug I guess? Creeeeepy but cool?
🔓 OpenAI's New open models let you fully access and customize AI — like owning the engine, not just renting the car. See why this matters.
🎤 Want to know how merch pros are using AI today? Join us for our live interview with Merch Girly Savannah Dmytriw, VP Marketing at Team SCG.