You’re getting over-runs on all your promo projects, right? So you can turn them into stories, right? Well now you actually can: Google just handed you a virtual photo studio and called it Pomelli Photoshoot. Snap one clean shot of that over-run, drop it into Pomelli’s new Photoshoot feature, and spin out a full set of customer-story visuals from a single item — free. For promo folks, that means beautiful visuals without begging a designer or booking a shoot. For more info check Google’s own breakdown, a sharp Digital Trends review, or this YouTube walkthrough to show how to turn products into stories. Want to see what it looks like on a hat? Here ya go.
Google is igniting the era of "Agentic Commerce" with the launch of the Universal Commerce Protocol, a new open standard that lets AI assistants like Gemini handle the entire shopping journey from discovery to checkout. We’re no longer just talking about "search"; we’re talking about AI agents that research product specs, compare prices at Etsy and Wayfair, and complete the purchase without the human ever touching a website. This is a massive signal that the future of sales isn’t about clicks—it’s about being "machine-readable" and having an AI-friendly handshake that lets bots buy on behalf of their users. Too B2C? Not affecting promo? Not yet. But one to watch.
Still using the same AI tool for everything? That's like sourcing pens from your apparel supplier. Bobby broke down which AI tool wins at which promo workflow—from cold outreach to RFP analysis to visual concepting. Plus a cheat sheet you'll actually bookmark. Check it out.
The next big shift? Web 4.0. You’ll hear this phrase —Web 4.0— again and again in the coming months. What is it? Agents that can own money, run businesses, and evolve -- without humans in the loop. Here’s the TL;DR via a direct quote from the author, Sigil Wen: “Web 1.0 gave humans the ability to read the internet. Web 2.0 let them write. Web 3.0 let them own. AI followed the same trajectory. ChatGPT could read—with human permission. Claude Code and Codex can write—with human permission. In every case, the human is in the loop. The human initiates. The human approves. The human pays. Web 4.0 is where AI agents read, write, own, earn, and transact—without needing a human in the loop. Automatons acting on their own behalf, or on behalf of a creator who may be a human, another agent, or a creator who is gone entirely.” That article alone got 3.9M views.
💰 Ads might now clutter up your chat on ChatGPT but on Perplexity? Nope.
🔍 ChatGPT Search ignores top Google results 90% of the time. Traditional SEO won't save you—Generative Engine Optimization (GEO) is how buyers find you now.
🎨 Adobe just removed the generation limits on Firefly, meaning you can prompt until your heart's content without worrying about credits.
📊 Rejoice, spreadsheet nerds: Claude in Excel.
📞 Never make a phone call again.
🎤 Monologue is an AI voice-to-text app that actually understands context
🏆 AI use now being (directly) linked to employee promotions in some firms.
🔮 Worth your time: The Top 6 AI Trends That Will Define 2026 by Jeff Su, one to note: Workflows > Agents.
📌 Which AI tool for which job? Bobby's new AI Field Guide is a cheat sheet for promo pros.